Published: 23/08/2023

Shop Signs Buyers Guide

Size matters when it comes to shop front signs. A sign that is too small may not attract attention, while one that is too large may overwhelm potential customers. Find a balance by considering the size of your storefront and the distance from which the sign will be viewed

Useful Information

Durability

When purchasing shop front signs, one of the most important factors to consider is durability. The sign should be able to withstand different weather conditions and should not fade over time. High-quality materials such as aluminium, acrylic, and PVC are often used due to their long-lasting nature.

Gold Leaf Resin Lettering for Shop Fascia in Bristol
Shop Front Sign for Roderick Charles, London. Cast Resin Letters

Cost

The cost of shop front signage can vary greatly depending on factors such as size, material, and complexity of design. It’s crucial to understand the associated costs and budget accordingly. Remember, a well-designed sign is an investment that can significantly boost your business visibility and customer footfall.

Design

The design of your shop front sign should align with your brand identity. It should be visually appealing, unique, and reflect the nature of your business. Ensure to work with a professional designer who can transform your vision into a sign that will attract and engage passersby.

Cut out Letters on Shop front for Sinai and Sons
Savoy Taylors Guild - Illuminated Lettering, Moss Bros Shop Front

Size

Size matters when it comes to shop front signs. A sign that is too small may not attract attention, while one that is too large may overwhelm potential customers. Find a balance by considering the size of your storefront and the distance from which the sign will be viewed.

Installation

The installation process of shop front signs can be complex and requires professional expertise. Ensure the company you choose for your signage needs provides a comprehensive service, including installation.

Shop Front Fascia Sign - Blazer Retail (Bristol)
Stanfords, Bristol Sign on Shop Front

Maintenance

Regular maintenance is crucial to keep your sign in good condition. This includes cleaning and repairs if necessary. Some materials require more maintenance than others, so factor this into your decision when choosing a signage material.

Planning Permission

In some cases, planning permission may be required for shop front signage, especially for listed buildings or conservation areas. Always check with your local council before installing new signage.

Royal Warrant Coat of Arms and Shop Signage for Waitrose
Moss Bros - Built up Stainless Letters, Painted with Halo effect lighting

Visibility

Visible signage is crucial for any store-front business. A clear, well-positioned sign can catch the eye of passing potential customers, increasing footfall and potentially boosting profits.

Typography

Typography plays a crucial role in readability. The font used should be clear and easy to read from a distance. Avoid overly intricate fonts that could confuse or deter potential customers.

Bristol's The River Grille, Built up Lettering on Sign
Illuminated Box Sign - Cecil Gee

Colour

The colour of your shop front sign should align with your brand palette. A well-chosen colour scheme can enhance visual appeal and brand recognition.

What can we help with?

A4 Brass Queen's Green Canopy Plaque

Measurement Guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

A4 Brass Queen's Green Canopy Plaque

Installation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

A4 Brass Queen's Green Canopy Plaque

Delivery

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Key features

Acrylic

Longevity

Shop front signs made from durable materials like aluminium or acrylic offer longevity, resisting weather damage and fading over time. This longevity means less frequent replacements, saving you money in the long run.

Acrylic

Versatility

Shop front signage comes in a variety of designs and materials offering businesses versatility in how they represent their brand. From illuminated signs to traditional wooden signage, there’s something to suit every business style.

Acrylic

Customisation

Sign makers offer customisation options allowing businesses to create signs that reflect their brand identity and attract their target audience. This level of personalisation can make a significant difference in how a business is perceived.

Acrylic

Illumination

Illuminated shop front signs ensure visibility all day long, drawing attention even after business hours. This type of sign can help increase brand awareness and visibility significantly.

Acrylic

Quality

High-quality shop front signs don’t just look good; they also withstand the test of time. Investing in quality signage means less need for repair or replacement and better representation of your business.

Acrylic

Consistency

Consistency in branding is vital for business recognition. A consistent design throughout your business signage reinforces your brand identity and helps customers recognise you instantly.

Acrylic

Attractiveness

Attractive signage draws attention and can entice potential customers into your store. A well-designed sign can be an effective marketing tool for any business.

Acrylic

Visibility

Visible signage is crucial for any store-front business. A clear, well-positioned sign can catch the eye of passing potential customers, increasing footfall and potentially boosting profits.

Acrylic

Accessibility

Signage that includes features for accessibility, such as braille or large print, shows consideration for all customers and ensures everyone feels welcome at your business.

Acrylic

Material

The material of a sign contributes to its overall appearance, durability, and maintenance needs. From sturdy aluminium to elegant glass, the choice of material can significantly impact the effectiveness of your signage.

Add Your Heading Text Here

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Find out more

Frequently Asked Questions

Help & Advice

Why choose Ward Signs?
Expertise and Experience

We possess extensive knowledge
in sign-making.

Quality Control

We adhere to strict quality control
standards.

Compliance with Regulations

We ensure your sign meets
legal requirements.