Signs that stand out, literally. Typically used in shopping centres and concourses. Projecting signs can be both practical and interesting.
Illumination can be beneficial because it adds to the style, but it can also be essential if the audience will be passing by when it is dark. If this is the case, illuminated signs become shining beacons attracting the audience’s attention and publicizing your brand.
There are different ways to enhance signage through illumination, below are some popular options…
- External Lamps. External lighting can be installed and positioned so that it highlights the signage. This can have dramatic effects caused by the contrast of the bright sign, and the shadow cast by any 3d elements such as built up or cut out lettering, or panels that are stood off of the surface.
- Internal Lighting. Box signs can have lighting inside them, which illuminates the whole unit. The logo or wording detail is manufactured so that light can be seen through them, making the sign ‘glow’.
- Halo lettering – stand of letters or logos with LED lighting behind. To produce a dramatic effect, your signage details are cut out and fixed to a fascia on “legs” and have discreet LED lighting so that the board behind them is lit while the face of the ‘detail’ is left in shadow.